Jurien Bay Time.
We created a marketing campaign for land development company, Ardross Group, with a major difference – it’s not about selling land! Given the current economic climate and the fact that people know little about Jurien Bay, we decided we needed a campaign for the town because what’s good for Jurien Bay is good for future land sales. We commissioned Simon Westlake to take a series of images that are being showcased in various media, including a new website: jurienbaytime.com. The concept, Jurien Bay Time, positions Jurien Bay as a place where you can enjoy an old school holiday - like the ones you had as a kid. The campaign has already generated a lot of publicity with articles in The West and Business News, an Alston cartoon parody, and interviews on 6PR and Nova.